1 post tagged “$150”
Suits and the hair-dos have been making headlines since it was revealed that GOP has spent $150,000 on the appearance of Sarah Palin since she was selected as vice-Presidential candidate. But what does this or Biden’s botox tell us about the American political system? The answer is that appearance is an incredibly important factor in winning elections. Whilst many might bemoan this lack of ‘substance’ we must never forget that politics has always been a theater. Franklin Delano Roosevelt pretended to be able to walk in order to seem more capable at running the country.
Obama or Plain’s fresh face were (and still are) an attraction for many bored with the same old aged Washington junkies. We should not complain about how all of the actors have to be immaculately turned out for 24/7 news society. Obsession with the exterior image is a reflection of what we seek not of what an individual is. Visual messaging is important and can be an election loser. Let’s just hope that the internal content matches up to this perfectly maintained exterior.
