Framing a Story

Obama’s infomercial was a brave attempt not only to win the election but also to change the way in which any future Presidential candidate must win. He framed the infomercial as a narrative ark of ordinary families with thick background music – rich with emotion and empathy.  All in all it was sleek and an impressive display of the both the human story and his political purpose.  There is, of course, a danger that it whets the appetite of the American people too much, but that is a battle for another day.

The main aim was to close down any speculation that Obama’s inspirational leadership was coupled with inexperience.  The half hour slot was peppered with testimonials from experts in government, business and the military.  A secondary aim was to bridge his sometimes lofty Professorial air with a rugged on the ground feel for ordinary Americans.  Both these aims can objectively be stated to have been achieved.  Any independent who saw the whole of this transmission cannot fail to have been impressed by his story as well as his fundamental decency.  Perhaps this informercial won’t win Obama any more votes in the election – but it certainly sets the tone.  All Americans must hope he realizes his big promises, and all of the resulting aspirations are met.